Devastation in Japan following with earthquake and tsunami disasters in March 2011 was truly horrifying, claiming over 15,000 deaths, over 5000 injured and over 8000 people still missing. A staggering 4.4 million Japanese households were affected by the horrors and aftermath of the events. In a show of unity and sympathy, the world rallied around to donate money, energy and time to relief funds to help in any way it could, and New York based, edgy graphic tshirt designers Prince Peter Collection stood up to support a charity fashion sale in Shibuya, Tokyo.
This fashion sale was hosted by BRAND NEWS K.K and located in the BRAND NEWS showroom on 22nd April 2011. BRAND NEWS K.K. is the famed marketing and PR firm representing such brands in Japan as Derek Lam, and Jason Wu. Prince Peter Collection pieces were hugely popular with shoppers snapping up the Love Child, What’s New Pussycat, X Offender, The White Snake and Heal The World rock n’ roll inspired tees and tanks.
The first day saw fantastic PPC sales of 79,000 JPY, and closed with 42 pieces sold at an amazing total of 128,500 JPY (approx. $1500!) which Prince Peter Collection are proud to say will be donated to the relief fund in full!